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Africa MR Marketing Manager 372 views

General Electric GE is seeking MR Marketing Manager to join its workforce in Africa.

Role Summary/Purpose:

The Africa MR Marketing Manager develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth for MR products in Africa through demand creation and funnel acceleration in partnership with Field Marketing and the commercial teams. The Africa MR Marketing Manager will support future product planning by identifying market trends, relevant buying centers and personas.

Essential Responsibilities:

Key responsibilities include (but are not limited to):

  • This position also plays a key role in building and maintaining partnerships with customers, key opinion leaders (KOL), and development of show sites and reference sites in the region
  • Collecting win/loss & competitive insight on MR product portfolios at regional level; feedback to global product teams; recommend and develop marketing rograms to adjust product positioning and improve win rate
  • The MR Marketing Manager will mainly focus on Value and Performance MR segments on top of her/his responsibilities
  • Collaborating with commercial leadership, regional and global marketing to grow and support the region market and orders forecast
  • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share in different African LCTs
  • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
  • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
  • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles
  • Validating global value proposition and messaging and adapt for regional use
  • Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives
  • Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
  • Developing and supporting product-specific KOL’s and advisory boards
  • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities
  • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively
  • Training direct / indirect sales channels
  • Identifying and establishing reference and show sites
  • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
  • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
  • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing


Quality Specific Goals:

  • Bachelor’s Degree in Marketing, Business Administration or technical background with MRI experience (eg, Engineering, Service etc.. related to MRI) or equivalent knowledge or experience
  • Minimum 5+ years’ experience in marketing, product marketing or related field
  • Healthcare product/industry acumen and knowledge and prior experience with MRI
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Prior experience in a leadership role
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills (English and French)
  • Ability to motivate and lead a team of indirect and direct reports
  • Strong analytical and process skills
  • In Nigeria: a valid NYSC discharge or exemption certificate will be required (please indicate clearly on your resume)
  • In Nigeria: must have valid authorization to work full-time without any restriction in Nigeria
  • In countries other than Nigeria: must have valid authorization to work full-time without any restriction in the role’s location

Desired Characteristics:

Preferred Qualifications:

  • MBA or Master’s degree in Marketing, Business Administration or related field2. 7+ years’ experience in marketing, product marketing or related to MRI or equivalent knowledge or experience
  • Experience in product development and new product introduction process
  • Deep marketing expertise in market, customer insights, product commercialization and branding
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence

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